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Emotion AI

Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)

Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya
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Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where likes, dislikes and everything between them change quickly,…
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January 31, 2023
As technology continues to evolve, companies recognize the potential of Emotion AI. From tech giants to small startups, businesses are investing in the ability to understand human emotions through computer…
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December 18, 2022
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December 13, 2022
Market research is an inalienable component of thriving business networks in an expansive marketplace. The fact that businesses are trying to decode consumer behaviour and preferences to optimise products for…
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December 3, 2022
The use of AI in extracting consumer insights and decoding consumer behavior is a long-standing proposition. One that is flooded with speculations and doubts regarding the efficacy of the process.…
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