Blog
Interesting articles updated regularly
Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)
Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya has spent over 28 …
Emotion AI for Ad Agencies: Benefits and Impacts
Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where likes, dislikes and everything between them change quickly, not all advertisements hit the mark. This is where Emotion AI technology steps in to …
Emotion AI with Chatbot: Why it Matters
Chatbots are everywhere. Most website you visit, and almost every app you have on your smartphone, have chatbots to address your queries. And despite their omnipresence, their efficacy is debatable, because the chatbots are barely human and throw a bunch of questions at you whenever …
How is Emotion AI Used By Top Companies?
As technology continues to evolve, companies recognize the potential of Emotion AI. From tech giants to small startups, businesses are investing in the ability to understand human emotions through computer vision and voice analysis. Initially, many companies used Emotion AI for market research, gaining insights …
Emotion AI: Everything You Need to Know in 2023
Ever since John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, it has evolved. People were amazed that it could solve puzzles(quickly) in the 60s, and now we have AI models that can predict whether. A task that nobody thought was possible, let alone …
5 Reason Why B2B SaaS Sales Need Emotion AI
The pandemic fundamentally changed the way businesses operate, with many sales activities moving online. Companies that were not well-suited to this shift had to adapt in order to survive. According to a report by McKinsey and Company, digital interactions are more important than ever, with …
