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Emotion AI
Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)
Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya
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Latest from our Resources
How to Improve Your Product UX with Emotion AI Insights
As businesses adapt to their digitally native customers, they realize the importance of removing friction from their digital products to optimize for …
The Role of Emotion AI in Understanding Your Consumers
Introduction In today’s market, digitally transformed brands are pretty much required to have multiple digital touchpoints & access for potential and current …
Can Facial Emotion Coding & Speech Sentiment Analysis help with your Consumer Insights projects?
In the wake of the pandemic, many consumer-insight and market research projects have taken to using digital surveys, online focus groups, and …
What Indian Parents Really Think About Online Learning?
I The pandemic backdrop! It’s a foregone conclusion that the pandemic has forced online learning down the throats of most parents & …
Is ‘Emotion AI’ an opportunity or a grand scam?
It has long been recognized that brands, are built to facilitate the business of making money. Simply put, building a brand is simply …
February 20, 2023
Emotion AI for Ad Agencies: Benefits and Impacts
Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where likes, dislikes and everything between them change quickly,…
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February 10, 2023
Emotion AI with Chatbot: Why it Matters
Chatbots are everywhere. Most website you visit, and almost every app you have on your smartphone, have chatbots to address your queries. And despite their omnipresence, their efficacy is debatable,…
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January 31, 2023
How is Emotion AI Used By Top Companies?
As technology continues to evolve, companies recognize the potential of Emotion AI. From tech giants to small startups, businesses are investing in the ability to understand human emotions through computer…
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January 13, 2023
Emotion AI: Everything You Need to Know in 2023
Ever since John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, it has evolved. People were amazed that it could solve puzzles(quickly) in the 60s, and now we have…
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December 30, 2022
5 Reason Why B2B SaaS Sales Need Emotion AI
The pandemic fundamentally changed the way businesses operate, with many sales activities moving online. Companies that were not well-suited to this shift had to adapt in order to survive. According…
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December 18, 2022
Top 3 Benefits of Including Emotion AI Tools in Your Research Project
Scientific and academic research lays the foundation for human evolution and the proliferation of structured societies across the globe. From Copernicus’s publication on the heliocentric model of the solar system…
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December 13, 2022
How to Save Money & Time with Emotion AI tools for Market Research
Market research is an inalienable component of thriving business networks in an expansive marketplace. The fact that businesses are trying to decode consumer behaviour and preferences to optimise products for…
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December 3, 2022
Why Emotion AI is the New Market Research Trend to Watch Out For?
The use of AI in extracting consumer insights and decoding consumer behavior is a long-standing proposition. One that is flooded with speculations and doubts regarding the efficacy of the process.…
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November 13, 2022
How to Improve Your Product UX with Emotion AI Insights
As businesses adapt to their digitally native customers, they realize the importance of removing friction from their digital products to optimize for better conversions. User experience plays a pivotal role…
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