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iMotions vs Insights Pro: Which One is the Right Tools for You?
They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree more. Organisations have been manifesting the power of data for decades now, with businesses thriving on consumer insights extracted using
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Run A Successful Ad Testing Program Using AI
The digital landscape is constantly evolving and new technological advancements are introduced daily. Well, there is one technological advancement that we are …
Transform Online Experience With AI-Powered User Journey Testing
In one of our last articles, we discussed the power of AI in enhancing B2B sales. It clearly shows us the scope …
Virtual Focus Group Software: Key Features to Consider
Traditional focus groups have taken a significant leap and the emergence of their evolution is embarked with the introduction of virtual methodologies …
Marketing Research Analytics: AI and Guide for 2024
The consumer environment is dynamic and businesses need to keep up with new trends, mannerisms, and inclinations to stay relevant. That’s why …
Market Sizing Questions: How Emotion AI can Enhance Them
Have you watched Shark Tank before? If you have then you might’ve seen the sharks asking entrepreneurs about the size of the …
Glossary: Market Research
Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. …
Market Research Techniques: What’s (actually) effective in 2024
Market research techniques have been indispensable for businesses globally, helping them source fresh consumer insights and market trends. The onus of consumer …
Measuring Success: KPIs for Evaluating Creative Testing
Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising …
The Art and Science of AI-Driven B2B Sales
The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and …
